“Van Heusen” India Men's week,says FDCI
Van Heusen, leading lifestyle brand has a tie up with FDCI, India’s national body promoting Fashion & Design, to create the Van Heusen India Men’s Week, the annual conclave for men’s fashion in India, which is to be held in Delhi from 11th to 13th September 2009. A total of 15 shows will be organised. The Van Heusen India Men’s Week will see the first event, of a global level, that will showcase the best of India's design talent from the fratenity, like Rohit Bal, Rahul Khanna, Rohit Gandhi, Ashish Soni, Rajesh Pratap Singh, Manoviraj Khosla etc.
"With the Van Heusen India Men’s Week, the brand aims to explore and highlight the importance of Men’s Fashion in India with the support of FDCI a renowned body creating landmark events in the field of fashion.” , comments Sital Mehta, ceo, Van Heusen.
Sunil Sethi, President, FDCI, said, “The positivity that we saw at Van Heusen made FDCI feel most comfortable with this partnership. This has been a “dream – project” for me at FDCI for a while , and we believe it would be a win-win for all. The Van Heusen India Men’s Week will also provide a platform for young and upcoming designers.”
Van Heusen is 128 year old international brand that was launched nearly 20 years ago in India to become the most successful lifestyle brand.