IDEE introduced A Dash of Blush, an eyewear collection built around the retro look, with frame shapes drawn from the 1960s and finished in a deliberately bright palette.
The design direction
The collection is trendy without being loud, and the reference point is the 1960s. That decade is a productive place to borrow from in eyewear, because it produced the oversized and strongly geometric frames that flatter a wide range of faces and read as deliberate rather than merely large.
Colors
The range comes in five shades:
- Bright coral
- Metallic
- Mauve
- Icy steel
- Pink
The frames were positioned as suitable for any occasion, from shopping to spending time outdoors.
Model 1335
One frame is worth describing in detail, because it shows what the collection is doing.
- An oversized square frame, the defining retro shape.
- Soft edges, which keep a large square frame from looking severe against the curve of a face.
- A two-toned gradient frame, so the color shifts across the frame rather than sitting flat.
- Metallic detailing on the sides.
- A comfortable fit on the nose, which is the practical requirement any oversized frame has to meet, since weight distribution is what determines whether large glasses can be worn all day.
About the brand
IDEE is an in-house brand of Ronak Optik India, producing frames in current international designs. The A Dash of Blush collection was available at optical retail outlets and at multi-brand stores including Shoppers Stop, Pantaloons and Lifestyle.
Frequently asked questions
What period does the collection reference?
The 1960s, particularly its oversized and geometric frame shapes.
What makes an oversized frame wearable?
Soft edges and good weight distribution on the nose. A large frame that sits badly becomes uncomfortable within an hour.
This report dates from 2009. See also how to choose an eyeglass frame.
