Pantone, the globally recognized authority on colour, has officially announced its Colour of the Year for 2025: ‘Mocha Mousse’. This mellow brown hue, officially known as Pantone 17-1230, is a rich, soft brown with undertones that evoke warmth and a sense of comfort. The selection reflects a growing desire for balance, serenity, and connection to the natural world, aligning perfectly with consumer values in an ever-evolving, modern society.
The Meaning Behind ‘Mocha Mousse’
Pantone Colour of the Year 2025 is Mocha Mousse
Pantone’s choice of ‘Mocha Mousse’ for 2025 reflects the universal yearning for the simple pleasures of life and the need for indulgence in comfort and wellness. The colour, which is described as a delectable blend of chocolate, cacao, and coffee, offers a sensory experience that is both luxurious and grounding. Leatrice Eiseman, the executive director of the Pantone Color Institute, noted that the hue combines sophistication with a humble charm, making it both an aspirational and accessible choice for the year.
“‘Mocha Mousse’ expresses a level of thoughtful indulgence,” Eiseman said. “It’s sophisticated and lush, yet at the same time, an unpretentious classic.”
A Harmonious Embrace of Nature and Modernity
‘Mocha Mousse’ is not just a colour; it embodies a deeper cultural message. Pantone highlights its connection to nature and the environment, suggesting that the earthy brown tone symbolizes our growing need to reconnect with the physical world. The colour strikes a balance between modern demands and timeless elegance, creating a perfect harmony between contemporary lifestyles and the natural environment.
Pantone ‘Mocha Mousse’ as Colour of the Year 2025
Laurie Pressman, vice president of the Pantone Color Institute, emphasized the emotional significance of ‘Mocha Mousse,’ stating that it represents the “everlasting search for harmony” in our lives. The colour invites feelings of inner peace, calm, and contentment, making it an ideal choice for a year where wellbeing and mindfulness are at the forefront of many people’s lives.
Fashion and Design: A Rich Neutral for Luxurious Comfort
In the world of fashion, ‘Mocha Mousse’ is expected to transcend traditional perceptions of brown as a humble, earthy tone. Pantone views it as a “rich neutrality,” offering versatility across various textiles and applications. From soft, tactile fabrics such as velvets, suedes, and cashmeres to light, airy chiffons and silks, the colour will offer a sense of warmth and refined luxury. This versatile hue can also elevate accessories, such as structured handbags, eyewear, and jewelry, by introducing both matte and gloss finishes that add sophistication to any outfit.
Pantone Colour of the Year 2025 Mocha Mousse
For beauty, ‘Mocha Mousse’ is equally adaptable. Its warmth complements a wide range of skin tones and can create a subtle, natural glow. This colour also works well in both matte and shiny cosmetics, making it a versatile choice for hair and beauty products, from nail polishes to lipsticks, blushes, and eyeshadows. Pantone believes that this shade can promote a new organic approach to luxury, emphasizing simplicity and elegance.
Collaborations with Major Brands
Pantone Colour of the Year 2025 Mocha Mousse collaboration
Pantone’s Colour of the Year announcement is always accompanied by a series of exciting collaborations with top global brands, and 2025 is no exception. Several leading companies have already begun incorporating ‘Mocha Mousse’ into their designs, products, and services.
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Motorola will release special edition versions of its flip Razr 50 Ultra and Edge 50 Neo smartphones featuring a vegan leather inlay embedded with coffee grounds, perfectly capturing the colour’s warmth. These new devices, available in January 2025, promise to bring the essence of ‘Mocha Mousse’ into the world of technology.
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Ultrafabrics, a luxury material company, will partner with Pantone to celebrate the shade through a series of interactive events and exclusive colour customizations for their high-end fabrics. Ultrafabrics’ clients include companies like Jaguar Land Rover and McLaren, and this collaboration will bring the soft brown hue into premium upholstery and automotive designs.
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Ipsy, the beauty membership platform, will release a collection of limited-edition beauty products, including a make-up bag crafted from soft vegan leather and premium brushes and sponges. This collaboration, launching in April 2025, will allow consumers to experience the indulgent, comforting essence of ‘Mocha Mousse’ in their beauty routines.
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Pura, a home fragrance brand, will translate the warmth of ‘Mocha Mousse’ into scent with a new collection of fragrances. The collaboration includes the Pura 4 diffuser, which will be paired with two custom scents—Mocha Moments and Mocha Suede—for a fully immersive sensory experience.
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Joybird, the furniture brand known for its vibrant designs, will incorporate the ‘Mocha Mousse’ shade into its performance fabrics, offering over 300 furniture silhouettes in this luxurious brown. Available in spring 2025, this collection is designed to evoke a sense of tranquility and harmony, with pieces that embrace comfort and sophistication.
The Impact of ‘Mocha Mousse’ on Future Design Trends
Pantone Colour of the Year 2025 Mocha Mousse collabs
‘Mocha Mousse’ is set to influence multiple industries, from home decor to technology and fashion. This mellow brown shade speaks to the broader cultural trends of wellness, sustainability, and mindful indulgence. As the world continues to shift towards a more conscious and balanced approach to living, this colour provides an opportunity to reconnect with the comforts of home, nature, and personal well-being.
Pantone’s decision to embrace this earthy yet luxurious hue for 2025 signals a shift towards more grounded and harmonious design choices, offering a much-needed sense of peace in an increasingly chaotic world.
Conclusion: Embracing Comfort and Wellness
Pantone Colour of the Year 2025 Mocha Mousse collaborations
Pantone’s ‘Mocha Mousse’ is more than just a colour; it’s a reflection of modern desires for comfort, harmony, and connection to the world around us. With its rich, soft brown tones, it evokes a sensory experience that is both comforting and sophisticated. As we move into 2025, this colour will undoubtedly influence design, fashion, and consumer products, providing a luxurious yet accessible touch to our everyday lives.