Birkenstock 1774, the luxury division of the renowned German footwear brand, is introducing a special collection to mark the Lunar New Year and celebrate the Year of the Snake. This limited-edition range features python-embossed designs, reflecting the symbolic qualities of the snake in Chinese culture, including wisdom, elegance, and transformation.
Birkenstock 1774 Launches Year of the Snake Collection
Key Styles in the Collection
The Year of the Snake collection offers luxurious reinterpretations of some of Birkenstock’s classic sandals, featuring premium materials like soft suede, nappa leather, and python embossing. The standout styles in the collection are:
- Florida Sandal: This sandal’s signature three-strap design is reimagined with a bold beige and red python skin pattern, blending contrasting colors and textures for a fresh, fashionable take on a classic style.
- Arizona Sandal: The two-strap Arizona sandal also embraces the python-embossed design, providing a sophisticated twist on one of Birkenstock’s most iconic styles.
- Tokio Sandal: The Tokio sandal features black and beige suede combined with python-embossed straps, complemented by gold or silver hardware accents for a refined and modern aesthetic.
Expansion of Foot Care Line
Birkenstock 1774 Year of the Snake Collection
In addition to the Year of the Snake collection, Birkenstock has expanded its offerings in the wellness space. The Care Essentials foot care line, launched in September 2023, is designed to enhance the comfort and quality of Birkenstock footwear. The line includes:
- Relaxing Bath Salts
- Smoothing Pumice Stone
- Exfoliating Foot Scrub
- Nourishing Foot Balm
- Relief Lotion for Tired Legs & Feet
- Comforting Dry Oil
These foot care products are made in Germany and range from $10 to $50, maintaining Birkenstock’s commitment to high-quality, locally-produced goods.
Birkenstock’s 250th Anniversary
2024 marks a milestone for Birkenstock as the company celebrates its 250th anniversary. To commemorate this achievement, Birkenstock 1774 is unveiling new footwear designs, such as:
- 33 Dougal: A contemporary version of the beloved Boston clog, the Dougal features a high-shine finish.
- 222 West: This hybrid design merges the classic Arizona sandal with the Boston clog, offering a sleek, polished look.
Campaign and Creative Partnerships
Birkenstock Year of the Snake Collection
To support the new collections, Birkenstock launched a campaign featuring four New York-based creatives: Cassi Namoda, Rafael Prieto, Coco Gordon Moore, and Louis Mueller. Their involvement highlights Birkenstock’s commitment to blending creativity, craftsmanship, and culture, reinforcing the brand’s narrative of high-quality footwear with a strong cultural and artistic identity.
Birkenstock 1774’s Year of the Snake collection exemplifies the brand’s dedication to merging tradition with innovation. By updating iconic styles with luxurious materials, launching a foot care line, and celebrating its 250th anniversary, Birkenstock continues to lead in premium footwear that combines functionality with style.