Claire’s, the accessories retailer beloved by Gen Z and millennial shoppers for its trendy jewelry, ear-piercing services, and fashion-forward accessories, is taking a bold leap into the beauty category with the launch of C by Claire’s. This new fragrance and body care collection marks the company’s latest move to expand its offerings and further connect with its core Gen ZAlpha consumer base.
The launch comes on the heels of the success of Claire’s existing body care products, which have resonated well with its youthful audience. Building on that momentum, C by Claire’s introduces a wide range of beauty products, including moisturizers, bath and body scrubs, hair and body mists, and—most notably—an all-new fragrance line. The collection is designed to speak to the preferences and sensibilities of young consumers, offering a playful, accessible, and self-expressive range of products that reflect the latest beauty trends.
C by Claire’s – Claire’s Launches New Beauty Brand
A Focus on Original Scents and the Gourmand Trend
At the heart of the new C by Claire’s collection are original scents that lean into the growing gourmand fragrance trend. Known for their sweet, edible notes (think vanilla, caramel, and sugar), gourmand scents have become increasingly popular, particularly among younger consumers who are drawn to rich, comforting fragrances. Claire’s is tapping into this trend with an assortment of body mists, hair sprays, and perfumes that feature these warm, inviting scents.
The collection’s centerpiece is Be The Most, a signature fragrance designed to encapsulate Claire’s core value of self-expression. The scent aims to be a bold, empowering fragrance that resonates with the brand’s mission of helping young people celebrate their individuality. “Be The Most” is expected to become a staple in the daily routines of Claire’s fans, inviting them to feel confident, creative, and true to themselves.
Empowering Self-Expression Through Beauty
As part of Claire’s broader strategy, the launch of C by Claire’s reflects the company’s understanding of its young, trend-savvy audience. Meghan Hurley, Claire’s Vice President of Marketing, expressed excitement about the collection’s potential to engage consumers in new ways. “At Claire’s, we continually seek innovative ways to engage with our consumers and provide the products, categories, and experiences that excite them,” she said in a press release. “We know beauty is a space that our Gen ZAlpha consumers are passionate about, and we’re thrilled to give them another avenue to express themselves through this new collection.”
The focus on self-expression and creativity is at the forefront of the new line. Each product in the C by Claire’s collection is designed not only to meet the growing demand for beauty but also to inspire users to embrace their unique identities. Whether through playful packaging, vibrant fragrances, or luxurious bath products, Claire’s is aiming to create a beauty experience that resonates with the values of today’s young consumers.
A Full Range of Fragrance and Body Care
The C by Claire’s collection is rich with variety, offering products that cater to different aspects of personal care. Key items include:
- Moisturizers – Light, hydrating body creams designed to nourish skin with softening ingredients.
- Bath and Body Scrubs – Exfoliating scrubs that leave skin smooth and glowing.
- Fragrances – A selection of body mists, perfumes, and hair sprays featuring gourmand-inspired scents.
- Hair and Body Mists – Light and refreshing sprays perfect for a quick fragrance boost throughout the day.
With each product thoughtfully crafted to be affordable yet indulgent, C by Claire’s allows its Gen Z and Gen Alpha audience to experiment with beauty and fragrance in a fun, accessible way.
The Future of C by Claire’s
Available for purchase both in stores and on Claire’s website, C by Claire’s offers an exciting new opportunity for beauty enthusiasts to explore the brand’s offerings. The line is designed to grow and evolve over time, with future expansions expected to include more fragrance options, skincare innovations, and additional beauty accessories.
By moving into the fragrance and body care space, Claire’s is continuing its strategy of providing an all-encompassing experience for young shoppers. The retailer has always been synonymous with self-expression and creativity, and C by Claire’s brings those same values to the beauty category. As the brand continues to expand and evolve, it’s clear that Claire’s is committed to remaining at the forefront of trends that resonate with today’s youth.
With the launch of C by Claire’s, the iconic accessories retailer is making its mark in the beauty world with a collection designed to captivate the senses and inspire self-expression. Featuring a range of moisturizing, fragrance, and body care products, the line taps into popular trends like gourmand scents while staying true to Claire’s mission of creativity and individuality. As the collection continues to grow and expand, C by Claire’s is poised to become a go-to destination for Gen Z and Gen Alpha consumers looking to express themselves through beauty. Whether you’re seeking a signature fragrance or a luxurious body scrub, C by Claire’s offers the perfect products for those who are ready to “be the most.”