Skims, the game-changing shapewear and lifestyle brand co-founded by Kim Kardashian, has officially opened the doors to its highly anticipated flagship store at 647 Fifth Avenue in New York City. The event, which took place on the evening of the store’s opening, marked a significant milestone in the brand’s rapid rise to prominence in the fashion world.
Skims Celebrates Grand Opening of New York Flagship Store
Star-Studded Celebration
The celebration began with a high-energy party at the new store, drawing a host of celebrities and influencers who turned out to support the brand. Among the attendees were Cardi B, Ciara, Paris Hilton, Ice Spice, Donovan Mitchell, La La Anthony, Teyana Taylor, Ashley Graham, and many others. This glittering guest list highlighted Skims’ widespread appeal and cultural relevance, underscoring the brand’s impact on both the fashion and entertainment industries.
Kim Kardashian at Skims Grand Opening of New York Flagship Store
Following the store event, an exclusive dinner was held at ZZs Club, where guests gathered for a more intimate celebration of the brand’s growth and success.
A Powerful Performance
The highlight of the evening was a captivating live performance directed by Vanessa Beecroft, a longtime creative collaborator of Skims. Models adorned in Skims’ Seamless Sculpt and Hosiery collections showcased the brand’s commitment to inclusivity and body positivity. Posing in the store’s large windows and around a striking 15-foot sculpture designed by Beecroft at the entrance, the models embodied the brand’s ethos of strength and empowerment, sending a powerful message about the beauty of diverse body types.
Kim Kardashian and Jens Grede Speak on the Milestone
Kim Kardashian, co-founder and Chief Creative Officer of Skims, expressed her excitement about the brand’s continued growth. “Opening our flagship store in New York is such a special milestone for Skims,” she said. “It’s a true reflection of the brand’s journey from its humble beginnings to now being a global force in fashion. This store is a celebration of our commitment to creating inclusive, comfortable, and stylish pieces for every body.”
Jens Grede, co-founder and CEO, also shared his thoughts on the significance of the opening. “Skims has evolved significantly, and this flagship store is the next step in our journey. It offers our customers an elevated, immersive experience in one of the world’s most iconic shopping districts,” Grede explained. “We are excited to continue to push boundaries and offer our community a space that reflects our values and vision.”
The Flagship Store: A New Era for Skims
The new flagship store offers more than just a place to shop—it provides a fully immersive Skims experience. With its sleek, modern design, the space showcases the full range of Skims products, from shapewear to loungewear, with an emphasis on inclusivity and body positivity. The store’s location on Fifth Avenue, a major retail hub, solidifies Skims’ position as a leader in the fashion industry and provides an elevated shopping experience for customers.
Paris Hilton at Skims Grand Opening of New York Flagship Store
Skims was founded in 2019 by Kim Kardashian with the goal of disrupting the shapewear market by offering stylish, comfortable, and size-inclusive options. Since then, the brand has grown exponentially, gaining a loyal customer base and achieving massive success in the fashion world. The flagship store marks the brand’s continued evolution, signaling its expansion into new markets and new product categories.
Looking Ahead
As Skims continues to grow, the New York flagship store serves as a testament to the brand’s success and commitment to empowering individuals through fashion. With its innovative products and inclusive message, Skims is poised to remain a dominant force in the fashion industry, setting new standards for body positivity and inclusive design.
Skims Grand Opening of New York Flagship Store
The opening of the New York store is just the beginning of an exciting new chapter for Skims. As the brand continues to expand its presence worldwide, it remains focused on its mission to create products that celebrate the beauty and strength of all body types.
With a strong foundation in place, Skims is undoubtedly on track for even greater success in the future.
Skims C New York Flagship Store
Skims Celebrates Opening of New York Flagship Store