British singer Lily Allen is eyeing the fashion industry as another area to succeed in. She has reportedly teamed up with sister Sarah Owens to launch her own fashion label which will be called ‘Lucy in Disguise’. The name has been borrowed from her sister’s clothing store in London’s Covent Garden. The collection is based on a fictional character called Lucy who is a time traveling fashionista. She experiments with vintage clothing and brings in her own imagination to make them look unique. The line will debut in June and will retail primarily in London.
Lily is, however, also busy preparing for her own wedding to Sam Cooper which is to take place soon. As assumed, she won’t be wearing her own creation on the big day to popularize it. She is playing safe and is confirmed to be wearing a Chanel gown on her wedding day in June.