Pop superstars Justin Timberlake, Usher and Lady Gaga have found a very innovative way to bring attention to Alicia Keys’ Keep A Child Alive Foundation. All three singers have vowed not to tweet or update their facebook statuses till the time they raise $1 million for the charity. They will log off the social networking sites on Wednesday to mark World AIDS Day and will not return till their goal of $1 million is reached.
Keys talked about the new project ‘Digital Life Sacrifice’ saying that we must use new mediums to get our point across and that shocking was a very effective way of getting attention, reports the Associated Press.